Search Engine Submission

There are a lot of companies working ‘behind the scenes’ to help website owners get plenty of traffic from the natural search engine listings.
Natural listings mean the search engine has ranked you according to the value it believes your site will offer an individual searching for a specific word or phrase.

Understanding exactly WHAT the search engines want to see when ranking sites requires knowledge of the algorithms.
These algorithms change all the time as search engine providers try to outwit the search engine optimizers trying to find loopholes in the ranking system.

Some SEO companies will promise you top spots for a certain cost. Some are honestly creating optimized websites – others may be using techniques that could possibly get your site BANNED from the search engines entirely (once the search engine catches on). However, optimizing your website for better placement in the search engines is a technique that you should become familiar with and use to your advantage.

Both of these traffic methods have their pros and cons for generating traffic from the search engines. You will find out more about using them properly later on. But first you need to know what REALLY works…

Before you start to think that this is another SEO technique that may or may not work depending on the current algorithms of the search engines, think about it…

EVERYTHING on the internet is CONTENT.

The internet is a veritable treasure trove of information. Good, bad, valuable or not, the internet is all about providing information to people.
That is why smart internet marketers know that people want information from their websites – not just SEO enriched pages of advertising.

The loopholes that search engine optimizers have been trying to use for high ranking in the search engine has created a plethora of sites that boast high keyword ratios, thousands of irrelevant hyperlinks and sometimes even redirection.
These redirected websites try to create an optimized web page that the search engines will rank high but actually redirect the viewer to a less search engine friendly site.

Well, the search engines caught on.
The websites that were getting the highest placements weren’t always providing quality information or useful content. In fact, they not only lowered the ranking of these sites – they even removed them from the listings completely.

This sent a shock wave through the internet community and smart marketers realized that there is only one sure way to convince the search engines that they were meant to be at the top: Quality Content.

Not only do the search engines love content, but visitors do too. By providing visitors with useful information and relevant links to other sites, they come back again and again! And that’s not the only benefit.

I suggest you manually submit every webiste you have to these 3 search engines:
Add your audio, image, and video content to Yahoo!
http://submit.search.yahoo.com/
To be considered for inclusion in the Inktomi Search Index, powering the MSN Web Pages section use:
http://submitit.bcentral.com/msnsubmit.htm
For Google use:
www.google.com/addurl

A TOPIC that could, and often has, filled complete books on its own, is the topic of Search Engines.

In case you’re just emerging from a twenty-year hermitage in a dark cave on a deserted island with no phones, no radio, television, newspaper... here’s a very brief definition of a search engine.
When you open up Explorer or Netscape or whatever browser you’re using, you are able to type a word or a phrase in the title bar.
A search engine then runs off to match your word or phrase with as many web sites as it can find. After a moment, your screen rebuilds to show about 10 sites that (hopefully) contain something relevant to your search criteria.

You click on the first one and your browser takes you there.

What does that tell you about search engines?

It tells you that the 999,990 sites that were NOT on the first page of the search results don’t stand a chance. It tells you that, if you rank number one on the word or phrase of your choice, you are quite likely going to get a lot of hits.

hits=$$$And, since hits=$$$, THAT’S why it’s important to try and get high search engine ranking.

We already covered the fact that search engines prefer sites with lots of links from other sites, but there are many other criteria too, and that’s what we need to look at now.

There are thousands of search engines on the Web.
Most (if not all) of them exist because they charge for advertising space.

Many now also sell their top positions for any particular search word (keyword).

In a couple of years, it is unlikely that any search engines will be free. They are all quickly heading towards the ‘pay- per-click’ system, and the top ranked sites will be the ones that pay the most per click.

And here’s secret #1 about search engines...

There are, in fact, just EIGHT major search engines that hold the massive databases that determine position. If you can get a good ranking in one of the eight major engines, you will automatically rank well in over 200 others.

The criteria used by search engines to rank a site well or otherwise are secrets that are closely guarded by the search-engine owners.

Some people claim to have cracked the secret of the algorithms used by the search engines, but it is generally accepted that each engine uses its own logic.

The only way you’re going to do well in all of them is to create pages that are optimized for one particular engine, and we’ll be taking that idea a little further in a moment.

Meanwhile, more than 80 million people a day launch their surfing from a search engine.

That’s a LOT of people.

Now you understand why, if you have a top ten ranking, the traffic is simply going to flood into your site.

Unfortunately, getting a top ten ranking is like winning Olympic Gold... unless, of course, you own a site that specializes in some obscure topic. In which case it shouldn’t be too difficult to get to the top of the rankings.

For most of us, it’s a logistical nightmare.

There are two recognized methods to improve your ranking.

The first one is to have links to your site from other sites.

In other words, the more web sites that are linking to YOUR site, the more popular your site becomes in the search engines.

I said that there were two methods to improve your ranking. Here’s the second...

OPTIMIZE YOUR SITE.

What does that mean exactly?

It means you should do everything possible to make your site search- engine-friendly. Imagine it like a courtship process. You want the pretty girl/good-looking guy to pick YOU. What do you do?

Do you dress like a slob and ignore him/her, or do you smarten up and pay attention?

seen and heardIf you want that search engine to take notice of you, you’ve got to make an effort. You’ve got to make yourself seen and heard.

That means you have to make sure your site is ‘keyword rich’ (if you want your site to be found by people who enter the word ‘money’ as a search criteria, you need to make sure that the word ‘money’ is mentioned a good deal on your pages.)

You also need good titles for your pages, the right number of key words, key phrases and lots of other stuff.